“EDM has been an outstanding partner in helping us monetize our multiple state-based news sites. I highly recommend them to anyone looking for additional sources of revenue through email and programmatic advertising services.”
Michael Patrick Leahy
CEO and Editor-in-Chief
“EDM has been an outstanding partner in helping us monetize our multiple state-based news sites. I highly recommend them to anyone looking for additional sources of revenue through email and programmatic advertising services.”
The Star News Network
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Client Brief
The Star News Network, a family of digital news outlets, provides state-level news, political, and policy coverage. Despite a significant investment in resources, they found it challenging to build a robust audience through traditional channels. The results were not meeting their expectations, and they needed a fresh approach.
EDM stepped in, employing solid email marketing strategies to engage news consumers across the U.S. We effectively established and maintained consistent email delivery across Star’s domains, which was instrumental in building up a strong domain reputation and ensuring reliable deliverability.
Once we solidified these fundamental aspects, EDM began to cultivate a prospect pool composed of modeled Americans. This strategic initiative helped us to continually expand Star’s reach, establishing a wider audience and better engagement for their content.
Now, Star no longer needs to expend extensive resources on audience growth. We’ve adopted a mutually beneficial revenue-sharing model, where advertising revenue is split between EDM and Star. This approach provides financial advantage to both parties, reflecting a partnership that’s successful and sustainable.
Newsletter Development
